In its first year, the Variant test model proved impressive, with its fleeting running about 20% more loaded miles per week and driver turnover about 70% below the overall industry average. In April 2019, Fuller hired the former chief technology officer of UPS-owned Coyote Logistics, Cameron Ramsdell, to build Variant, which quickly grew to become the fast-growing digital truckload business that Fuller anticpates will become U.S. Xpress Ventures, an internal business unit focused on developing and implementing new asset-based business models and technology strategies. But Fuller soon became convinced a whole new approach was needed, and he decided to create a new venture in Atlanta's tech hub to help build it.įuller created U.S. Xpress from his father, Max, in 2017, the younger Fuller began taking steps to improve freight efficiency and lower driver turnover at Chattanooga's biggest trucking company and one of the nation's largest long-haul trucking companies.
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